Gamer, hands, video game, gamepad, controller

I’m too old for this… grinding malarkey

Originally published on 1001Up:

The more I think about it, the more I worry I’m becoming the target market for the free-to-play design model. Or worse still, the pay-to-win one which is absolutely terrifying.

I have to be honest about life sometimes and that much as I like to indulge myself in the wonderful world of video games, family, work and life in general just gets in the way. Free time is very precious and I simply don’t have the opportunity for marathon gaming sessions like I used to. As a result I don’t have the hours and hours to put in levelling characters, going on quests for the most epic of loot or get good enough through repeated practice to defeat a game’s toughest challenges.

Don’t get me wrong, I certainly have the willpower and (waning) ability to do so – I just don’t have the time.

Developers and publishers have realised that, as the average age of the gamer is now 36, people like me are a huge part of the market. It’s an average age that’s only going to get higher too, I suspect. Now, there are many 36-year-olds out there who are relatively time-poor yet relatively disposable income-rich. Or, rich enough to drop a few quid here and there on a micro-transaction. After all, it’s the same price as a coffee, right?

And for the price of a coffee you can get that little leg up you need. But one coffee isn’t enough, you’re soon thirsty for another and another…

Target market.

One thought on “I’m too old for this… grinding malarkey

  1. On a related note, how do you feel about the “grind” in games such as Overwatch or Hearthstone? Playing for levels or gold to buy more boxes or packs? Do you think it fits with the more traditional RPG grind (like the one I’m doing in my current run of Final Fantasy IV)

    Like

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