Have you ever had those moments where you’ve opened your WordPress reader, only to be confronted with a hundred versions of the same story? Scrolling down displays pages of posts consisting of essentially the same headline and image, and nothing new to read. Whether it’s the latest Fortnite update, the newly-revealed Fallout 76 trailer or a reworking of a standard press release, it’s always disappointing when this happens even if the subject is a game you’re actually interested in.
It’s highly likely you’ve already read the news on one of the major gaming journalism websites, such as Eurogamer or IGN. Or watched a recommended video from your favourite YouTuber and seen their reaction (or overreaction). Or heard the details from a friend and discussed them at great length. The stories you find in your reader are therefore old news and there’s no reason to click on them, so you log out of WordPress and find something else to do on your lunch-break or commute.
Posts like this aren’t interesting for the reader – and they certainly aren’t interesting for the author creating them either. Unless you’re constantly signing up for press releases, scanning the internet all day and blogging continuously, you’re never going to have the resources to stay on top of the news in the same way the major gaming sites do. All that effort put into trying to do so won’t convert into the views or followers you’re dreaming of for your site, and the only place you’re heading for is a sense of blogging defeat.
Blogging like this is a sure-fire way to turn a hobby you love into a job you hate. So take some advice from someone who’s been there and learnt the hard way: stop doing it to yourself.
Instead, concentrate on writing about things that genuinely interest you. If you’re truly hyped for whatever’s being covered by the major sites right now, then by all means cover it on your blog – but give us something more than a standard press release we could find in countless places online. Share your own take on it and show us some personality. We don’t just want to know what’s going on in the world of gaming; we want to know what the writer behind the article is like also.
Not only will your readers thank you for it but you’ll be grateful in the long-run too. Your enthusiasm for your subject will shine through in your work; and creating a post you’re genuinely proud of is far more interesting and rewarding than trying to keep up with the latest trends and failing. When an article you’ve written from scratch strikes a chord with just one person reading it, so much so that they decide to leave a comment or even a follow, you’re more successful than those major gaming websites could ever be. You’re a star, fellow blogger.
I’ve said it before and the words are still true: write because you have something to say rather than something to post. The world of blogging is a wonderful place, and you have something special you can bring to it.
Video game lover, Later Levels blogger and SpecialEffect volunteer. Big fan of wannabe pirates and fine leather jackets.